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You shouldn’t underestimate the power of a good logo. Think of McDonald’s golden arches, Nike’s iconic swoosh, Starbucks Mermaid… A logo is one of the most important part of a company’s brand identity.
Think about it, it’s used almost everywhere… on your advertising, sales pieces, clothing, buildings and much more, a logo is something your customers are going to remember you by so it’s important to create a custom professional logo that fit’s your brand.
Turn your brand identity into visual art with these easy steps.
When you’re running a small business it can feel that things like your company logo are a low priority. However, it is actually really important With a single image, your logo tells prospects and current customers alike what you stand for.
Your logo should clearly project what your company does. If your name doesn’t do it alone, be sure the logo includes a tagline that does.
Here is a quick breakdown of the episode:
0.48 What type of services 99designs.com provides
1.16 How the process work to set up design contest.
1.40 Understanding the look and feel of your brand.
2.08 Choosing a price point.
2.52 Narrowing down the design submissions.
3.25 140 design submissions to choose from.
3.45 Why you should guarantee the contest.
No matter wether you are starting or already have an established business, Oliver’s tips will help you achieve an eye catching, individual brand and customized logo on any budget.
How To Get A Custom Logo Made (Cheap and Easy) Full Transcript Below:
Oliver: Out here today at Paradise Point, Resort and Spa, attending a Mike ferry event, learning a bunch of good stuff but wanted to just step out for a minute and share another cool tool that we’re using in our business that I think could help a lot of other people out so.
As a business owner and marketer I’m sure you understand the importance of a logo in your business and oftentimes getting something good made can be a total pain or you’re gonna come up with something really generic or just use the same old same old played-out stuff so if you want a really good resource for getting custom logos and custom design work done, it’s a site called 99designs.com that’s the number 99designs.com, what it is is it’s a site that hosts a whole bunch of designers, thousands and thousands of them from across the globe and it allows you to run different design contests for your business so you can get a bunch of different logos created custom.
So for example let’s say you wanted to get a new logo designed for a project, what you would do is you would start a new design contest on there. The way that the design contest works is; first you’ll pick the type of project that you’re looking for, it could be anything from a full-on logo for your brand and business to just a general marketing piece or a logo for a particular project that you’re doing, it’ll first ask you a series of questions on different things to get the look and the feel of the logo that you’re going for.
You can go through, you can browse designers portfolios, pick people to enter and as they’re submitting designs you can give them feedback in real time, you can give ratings on things that you like things that you don’t like so that other designers kind of know what you’re looking for and can play off of it as well and so for the first three days, you’re getting submissions then you pick your eight finalists and then they have three days to work through any revisions, different things like that to really make something great and so just to give you an idea like the last contest I ran, we got a hundred and forty one submission so you’re getting a ton of different submissions to look at and it makes it really easy to find something great, that’s custom, that’s really tailored to what you’re looking for.
So give it a try, after the seven days you just pick a winner and then just another side tip is you always want to guarantee the contest too which basically just means that after the seven days you guarantee that you’re gonna pick a winner and that someone’s gonna get paid but for the most part, you know, you can get a great logo, great stuff done for a really fair price and you’ll get hundreds of different logos to choose from so you get something really great so anyway let me know if you tried it, let me know if you like it, if you hate it, if you have anything else you want me to talk about or if you have anything else to add and outside of that look forward to talking to you soon, take care!
“it’s a site that hosts a whole bunch of designers, thousands and thousands of them from across the globe”
“you can give them feedback in real time, you can give ratings on things that you like things that you don’t like “
“pick your eight finalists and then they have three days to work through any revisions”
“guarantee that you’re gonna pick a winner and that someone’s gonna get paid”
Connect with Oliver
Thanks For watching How To Get A Custom Logo Made (Cheap and Easy)!
Want more Oliver Graf real estate tips? Watch these recent episodes:
How to Crash Proof Your Real Estate Business with Mike Ferry: https://youtu.be/Utn9ttIemjM
Dumpster Diving to Building a $3.4 Billion Dollar Business, Sharran Srivatsaa on Founders Club: https://youtu.be/paPmuQp6sAw
If you’d like to see all the episodes go to: www.OliverGraf.tv/FoundersClub
To your success,
If you have any questions, comments, or ideas contact me here.