Here are some strategies on how to SEO YouTube videos.

Ultimately the best way to get views is to have high quality AND engaging content. The more likes, comments, shares, and subscribers you get off your videos the more YouTube’s algorithim will reward your videos. Getting more engagement is the best strategy for getting more views.

That being said, here are some simple SEO strategies to help get your videos found in YouTube’s search engine…

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Identify your main keyword:

Start with – www.AnserThePublic.com

Answer the public is an awesome tool where you can type in any subject and it will produce a list of the most commonly asked questions around that topic. Use these questions as your long tail keyword.

For example, it your creating content around “Cash Buyers For Real Estate”, you could find the most commonly asked question and use it as your main video keyword, like “How To Find Cash Buyers For Real Estate”

Use Answer the public to find 3-5 good questions, then go to…

– Google Search “Related Results”

You can do this by typing in the 3-5 questions above and seeing what pops up in the google “Related Results” section at the bottom of every google search page, pic below:

How To SEO YouTube Videos

As you can see, more ideas will pop up… and these are good ideas becasue they are displaying what other people are searching for related to your main keyword.

Use this to create another few keyword ideas, then go to…

– Google Keyword Tool

You can use the keyword tool to enter your long tail keyword phrase ideas from Answer The Public and Google Related Search Results, then run them through the keyword tool to see which ones get the most traffic with the least competition. See the example below:

Google Keyword Tool Planner How To SEO YouTube Videos

The goal is to enter your list of 5-10 main keyword ideas and then find the ones that get the most searches.

Usually when you do this process 1 or 2 will rise to the top as most searched, then you can pick the one that sounds best or fits best with your particular video.

Make sure you also save your full list of keyword ideas because we’ll use them later in the description and keywords.

Video Title:

Once you’ve identified your main keyword, make sure you make that the main focus of your title.

The video title should be at least 5 words long and include your include your full long tail keyword.

So if you were trying to rank for “How To Buy Your First House” you’d want a title like: “Real Estate Tutorial: How to Buy Your First House” or “How To Buy Your First House, Lessons From The Pros” or “Realtor Reveals Secrets On How To Buy Your First House”

It should also read well. The goal is to create a very clickable headline that includes your main keyword.

Video Description:

The video description is super important.

Your video description helps YouTube and Google understand the context of the video.

The better they understand your video, the higher you’ll rank (and the more often you’ll show up in the “Suggested Videos” sidebar).

Here are the basic guidelines for the description:

– Start with your main keyword. Include your main keyword in the first 5-10 words so it’s immediatly clear to YouTube what your video is about.

– After the first sentence insert the subscribe link for your channel and applicable website

– Max out the description. If it’s a challenging topic, make the description at least 3500 words (original content – if needed include full transcript)

– Include your main keyword 5-10 times throughout the description

– Include all your other keyword ideas that you found looking for your main keyword.

– Include links to at least 3 other videos on your youtube channel

– Include links to your business site and social media profiles.

– Include links to other pieces of content (related blog posts, info graphics, podcasts, etc)

– Include standard signature

– Also end with your main keyword. For example, after your signature write “I hope you enjoyed this video on [Main Keyword]”

This SEO-optimized description helps to tell Google and YouTube what your video is about without being spammy.

Video Tags:

Here’s how to tag the videos…

– 1st tag exact main keyword (Example: “How To Find Cash Buyers For Real Estate”)

– Then include a few variations of that word or phrase from your initial keyword research (Example: “How to find cash buyers” and “How To Get Cash Buyers For Real Estate”)

– Then, make a few of tags other topics that my video covers (Example: “Attracting Cash Buyers”, “Find People Buying Real Estate With Cash”, “Find Cash Investors”)

– Finally, add the standard tags that will go on every video like “[Your Name]” “[Your Company Name]” “[The Name Of Your Show / Channel]” etc

Max out the keywords to help YouTube and Google learn what your video is about.

Video Thumbnail:

When you create your video thumbnail you want to save it as your main keyword before uploading.

So in the example above you would save the thumbnail as “How To Find Cash Buyers For Real Estate”

Hope this quick YouTube SEO guide helps you get more eyeballs on your videos!

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